About

I am a solid strategist and marketer who, cross-functionally with talented creative, product, regional, partner, sales, marketing and technical professionals, has had a 25+ year successful history of developing, executing and optimizing integrated multi-channel marketing messaging, content and campaigns that inspire, motivate, convert and deliver growth.

A keen dedication to understanding unique insights into the B2B customer and buyers journey has enabled me to put the right message, creative, content and CTA in front of the right person in the right way at the right time to successfully start a dialogue, increase engagement, drive action, convert for sales and help build both loyalty and advocacy.

Multiple testing strategies and data-driven insights enable messaging, program and channel optimization to increase engagement and conversion throughout the funnel lifecycle, maximize ROI and help to discover your most profitable customers. Use this knowledge to develop effective, personalized campaigns for retention and to fill the top of the funnel with similar-minded prospects.